$200,000 Monthly Teaching AI Competency
How Joshua had a life-changing exit in kids' tech, then jumped on the AI wave.
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When generative AI took the world by storm, Joshua Wöhle didn’t just ride the wave—he built a surfboard.
Today, his company Mindstone is helping non-technical people master AI skills in just 10 hours. And last month alone, it brought in over $200,000 in revenue.
Here’s how a former kids’ tech entrepreneur turned an education itch into one of the fastest-growing AI upskilling platforms on the planet.
How was the business started?
Joshua has been building businesses since he was 16. After earning his computer science degree, he co-founded SuperAwesome, which became one of the world’s biggest kids’ tech companies.
The startup was eventually acquired by Epic Games—yes, the creators of Fortnite.
With one life-changing exit behind him, Joshua didn’t just cash out and disappear.
He became an active angel investor and a partner with Emerge Education, putting capital into over 50 edtech startups.
But Joshua wasn’t content being on the sidelines. He loved learning—but hated how traditional education worked.
So, five years ago, he started Mindstone to help people build future-ready skills in a way that actually works.
How the AI Boom Changed Everything
According to this article, for the first few years, Mindstone was still looking for its magic formula. Then, in late 2022, ChatGPT hit the scene—and everything shifted.
Joshua and his team went all in on generative AI, refocusing Mindstone as an AI adoption platform for non-technical teams. Their crown jewel? The AI Competency Program, a 4-week, 10-hour course that helps people use AI to do better work, faster.
What started as an internal pivot became a full-blown rocket ship. Mindstone now works with companies ranging from Hyatt and Pearson to nimble 200-person teams—and has built the largest practical AI community in the world, with live meetups in cities like London, New York, Toronto, and Paris.
Mindstone began generating revenue in early 2024. Just a few months later, they’re pulling in over $200K/month.
What are some of the marketing strategies used?
Mindstone’s growth didn’t come from flashy ad budgets or influencer campaigns. It came from one powerful idea: build the community you wish existed.
When Joshua noticed that European conversations around AI were more cautious than the US’s innovation-first vibe, he decided to act.
What started as a casual AI meetup for friends grew into a global movement.
The Mindstone community now hosts regular events across 10+ cities, attracting builders, professionals, and curious learners.
These events created viral word-of-mouth, credibility, and customer referrals—all without a single cold ad.
By positioning itself as the place for practical AI skills, Mindstone became a category leader before most competitors even had a landing page.
How does the business make money?
Mindstone’s main revenue engine is the AI Competency Program, priced for B2B clients.
It’s a hybrid course—part live, part async—that fits neatly into a busy professional’s calendar.
And unlike most learning tools that try to avoid human interaction (in favor of pure SaaS), Mindstone realized that live demos and human support actually make the product more effective. That insight helped them double down on what works, even if it meant scaling people alongside software.
Their pricing reflects value, not just content. Most clients see immediate productivity gains, and companies often report more than doubling AI tool usage after completing the program.
In short: Mindstone makes money by helping companies make more money—with a very measurable ROI.
What’s Next?
Joshua believes we’re at a fork in history.
One path: AI replaces jobs, and inequality soars.
The other: everyone learns to harness AI and becomes more empowered.
Mindstone is betting on the second. And they’re building the tools, courses, and community to make it real.
“The hardest part is realizing you can just build,” Joshua says.
“Start today. Use AI to help you learn what you don’t know. The tech is moving faster than anyone can keep up—so start moving with it.”
You can find Mindstone at mindstone.com, join an event at community.mindstone.com/events, or follow Joshua on LinkedIn where he shares practical AI use cases every week.
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