Hello! Can you introduce yourself and tell us about your business?

My name is Cas, 33, have a wife and 2 year old boy and live in Amsterdam! I have a background in recruitment.

I learned recruiting the old fashioned way, with a phone and lots of dialling. I've always had a nag for automation and have always tried to automate things in the recruitment process.

I became a consultant advising recruitment teams & agencies and have this year started productizing my services and started building software! My goal is to start a whole suit of recruitment related services and software in the coming years.

The one we will talk about today is: www.jobleads.io

How did you start this business? Take us through the process.

As recruiter, if we don't have a filled pipeline, the logical place to look is on jobboards.

Because there we see the companies with specific jobs open for which we have candidates. But, doing outreach like this manually is a lenghtly process. So I set out to automate it.

Jobleads is a tool that I build to replace a service I offered to companies; I used to setup job scraping bots for companies and decided to change that to a software model.

We currently scrape and enrich job data for: recruitment agencies, jobboards, marketing agencies and software companies.

We then pair these job data with contact data for the hiring manager so you have a daily updating leads list.

How did you get your first initial customers?

The first few clients came from my own network.

I used Linkedin automation to enhance my network. I got a lucky break by being named on the Instantly podcast at the beginning of the year which gave me my first clients outside of my own network. I mainly did promotion by showing creating a scrape for prospects to have a look at in a short demo meeting.

The tool itself is quite complex which meant the tool initially was subpar. This meant we had a lot of churn which was logical. Only after a few months the tool was good enough to really provide value for money.

Since the price we ask is quite high we are still sort of in the startup phase, meaning: We've currently had 30+ clients and are still working to create a predictable funnel.

Since launch, what are your marketing strategies or channels to get new customers?

Currently we have multiple strategies running side by side.

I have taken on a part-time Head of sales that is well known in the recruitment market to do sales for me.

I also create lots of content, share value in private community groups and have recently redesigned the website. On the website I now have a SEO strategy in place where I post blogs related to specific keywords daily (partly AI generated). Having now also finished a product video I can slowly ramp up SEA and Linkedin ads.

I am also in contact with lots coaches in the recruitment space, doing podcasts and talks with them also means my personal brand grows in the recruitment space. For me, it's important to grow the Jobleads.io and my own brand together since people buy from people.

How does your business make money?

We currently have a SaaS model.

So depending on the amount of jobs you want to scrape monthly and the level of enrichment you want there are different packages ranging from €180 - €830 per month for the software.

We currently also offer setup packages where we help setup emailing systems for clients.

The business currently makes $8000 MRR.

The costs of the business are relatively high, developer costs and third party provider costs mean I need around $4000 a month to run the business. Now that we have a small buffer we can finally invest in paid marketing.

Where can we go to lean more about you and your business?

My main social media channel that I post on for anything recruitment related is: https://www.linkedin.com/in/casvanoort/

I'm also trying to grow the Twitter so please follow along there :)

https://twitter.com/Casvanoort