Making $16,000 Monthly Helping Businesses Send SMSes
How this founder created a solution to help companies recover abandoned shopping carts through SMS campaigns.
Hello! Can you introduce yourself and tell us about your business?
Hey everyone, I am Tadej Bogataj, entrepreneur and the co-founder of CartBoss: a leading SaaS solution designed to recover abandoned shopping carts through automated and personalized SMS campaigns.
When I started to get into eCommerce as a developer, content management systems were the fastest solution to roll out new projects.
I explored various different options on the market including Joomla, OpenCart, and Magento. For me, none of them offered a solution that would offer the flexibility and simplicity as WordPress did. The large support from the community was also a huge bonus.
I started to get heavily involved in the development of eCommerce websites until I started a business doing just that. We focused on high-performance online shops that operate in the EU market.
During that time I met my future business partner, who was also developing eCommerce websites for large companies. We regularly collaborated on ways on how to grow conversion rates and optimize marketing spending for the clients we both had. One of the areas of marketing optimization was abandoned cart recovery which we were both fascinated by. We believed that emails were a thing of the past and that there must be a better way.
We wanted to reach more people who abandoned the checkout process as fast as possible within a time frame when they were still considering buying the product.
This is how we got to the idea of sending text messages to recover abandoned carts. We named our solution CartBoss.
How did you start this business? Take us through the process.
We researched the idea of using text messages as a way of getting in touch with the people who abandoned their shopping carts and found statistics that were just unimaginable compared to emails.
Text messages have an open rate of 93% within the first 3 minutes of receiving them and an overall open rate of 99%. We knew this was the way to go.
There were a few competitors on the market but fortunately, we were both working closely with big eCommerce companies and knew the challenges they were facing on a daily basis – one of them was the lack of time.
To offer a better solution than the competition, we knew we had to make a simple solution that companies could start using within just a few minutes after registration.
So we prepared, tested, and optimized our own text messages, got them translated, and made a complete service completely automated.
In order to really offer the best-converting messages, we also contacted people from every country in which the message was written to truly confirm that the message is correctly translated.
We made our solution for recovering abandoned carts with text messages as simple to use as possible with minimal settings required from our users.
Not only does CartBoss automatically detect and send text messages in the language of the recipient but it does so much more to save time for our users and optimize conversion rates to the maximum possible.
What is your marketing approach?
It was mostly word of mouth.
Since I had a development company that focused on Ecommerce, I had a bunch of phone numbers of CEOs and connections to other vital members in various companies. So thats the way we got our first clients.
Later on - we experimented with ads, SEO, social media. We tried various promotions ie. offering free credits, discounts etc.
In the end, you realize that if you offer a discount in the beginning, people want an additional discount. So we dont do that anymore.
Additionally, sharing case studies is really beneficial!
When we got a bunch of clients from a specific store type (i.e. selling fashion products), we prepared case studies on those subjects and started reaching out to companies like that!
Word of mouth is still strong with us. But now we also have a bunch of online review, we're also really well astablished with SEO, people talk about our solution...
How does your business make money?
It's a pay-as-you-go model. It is great for conversions :)
The business is currently doing around $16,000 in monthly recurring revenue, and I spend a few hours per week with the emails and a few meetings.
Where can we go to learn more about you and your business?
You can find me on:
Thank you for reading!