Making $4,000 Monthly Creating Flipbooks
How this founder started a service turning videos into physical flipbooks.
Hello! Can you introduce yourself and tell us about your business?
Hi, I’m Momcilo Popov, a creative developer turned agency founder, DevTool co-founder, and serial side project maker.
I’m originally from Novi Sad, Serbia, and I’ve been in the tech industry for 15 years, with the last 8 focused on leading teams and developing innovative products.
One of my current businesses is VideoToFlip.com, an online service that turns videos into physical flipbooks.
It's actually a family business that me and my wife run together.
We help people capture life’s special moments in a creative and fun way, making them perfect as gifts for weddings, birthdays, and family events.
How did you start this business? Take us through the process.
The idea for VideoToFlip actually started back in 2016, when my then-girlfriend (now wife) and I made a flipbook as a gift for a friend.
The process of creating it was fun, and the final product turned out quite nice. That’s when we first thought this could become a business someday.
It wasn’t until 2018 that we launched the first version of the product under a different name.
In those early days, we experimented with printing methods and simple prototypes while keeping costs minimal - we outsorced printing, cutting and binding. The initial investment was around $100.
Most of it went into building the first batch of flipbooks, to have some visuals for the website. The positive reactions we received during those early trials gave us the motivation to keep building.
How did you get your first initial customers?
We launched the initial version of Video to Flipbook under a different name in December 2018 on Product Hunt as a fun side project.
The initial spike in customers from that launch gave us steady orders over the years, primarily through word-of-mouth and some inevitable organic SEO. Friends, family, and satisfied customers played a key role in spreading the word.
After rebranding in December 2024, we fully committed to producing high-quality, handcrafted flipbooks.
Initially, we worked with local print shops but faced issues like delays, inconsistent quality, and slow turnaround times.
To solve this, we invested in professional machines and spent months mastering every step of the process, including printing, binding, and production.
Today, we handle everything in-house, giving us complete control over the quality. Each flipbook is made with precision and care, ensuring it delivers joy and lasting memories to every customer.
Since launch, what are your marketing strategies or channels to get new customers?
Our main marketing strategy revolves around content marketing, gift guides, and Pinterest SEO.
Pinterest is an ideal platform for showcasing visual, sentimental products like ours. We create boards on wedding gifts, birthday ideas, and personalized presents, driving steady traffic to the site.
Additionally, we’ve worked on blog posts optimized for SEO - especially those targeting occasions like weddings, family reunions, or anniversary gifts.
As of now, we’re exploring niche communities, including families of incarcerated individuals who are looking for creative ways to send memories.
This market came to our attention after receiving an inspiring customer story. Also, trying out paid ads.
How does your business make money?
We monetize through product sales.
Each custom flipbook costs $25 for the standard version and $28 for premium versions with custom covers.
We also plan to introduce bulk order pricing for events and collaborations with businesses, such as wedding photographers and event organizers. So far we have been handling those inquires manually.
We currently make around $4,000 - $6,000 per month in revenue, depending on the season. The costs are primarily tied to printing, shipping, and minimal marketing expenses, which average around $2k per month. During major holidays like Valentine’s Day or Christmas, our sales spike significantly.
We spend around 10-15 hours per week each on VideoToFlip. The tasks include making flipbooks, working on SEO, and managing marketing campaigns.
Where can we go to learn more about you and your business?
You can learn more about VideoToFlip at our official website, or reach out to me directly on LinkedIn for any questions or collaborations.
Thank you for reading!