Making $55,000 Monthly Helping Others Start A Cleaning Business

How he pivoted to helping others start a cleaning business after selling his own.

Jul 02, 2025

Hello! Can you introduce yourself and tell us about your business?

Hello there, my name is Kevin Pereira, i'm from Las Vegas, NV and i'm 35 years old.

I started a successful cleaning company at 24 years old, sold it, traveled around the world a bit, and built a software company for people to start and grow their cleaning companies.

It's called ConvertLabs.

How did you start this business? Take us through the process.

Our first successful software venture was GrooveJar, which we sold.

Then we built Convert27.com, which was a marketing software at the start for a cleaning business software called Launch27.

But Launch27 was sold, and due to them being a credit card processing company that wanted to move users from Stripe to their own processor, we can then compete with them and build our own booking software so we rebranded to ConvertLabs.

What are some of your marketing strategies?

Initially they came from facebook groups we were running, but now 90% of our users come from cohorts where we teach people how to start their own cleaning company.

We also have our own Youtube channel, where we published many content relating to our industry.

We've tried a lot of paid ads, and marketing experts, but nothing really beats using cohort training. People want to be in a community with others doing the same thing.

Our weak spots are still in SEO, but we hope to invest in that soon.

For onboarding subscribers, we usually do a call with them after signing up so that they can familiarize themselves with the software and help them get set up.